How We Started

Biography of SilverCrest Properties, LLC

SilverCrest Properties, LLC, founded in 1986, by Michael F. Gould who is currently President and CEO, is a privately-owned senior housing management and development company. Through Mr. Gould’s strategic vision, SilverCrest has grown into a strong regional provider of senior housing with exceptional service. Today SilverCrest has become a company comprised of over 550 employees and 8 different properties presently under management in two states.

Our growth and expertise is in all levels of senior housing and we are proud to have been a part of the pioneering of this niche market since 1986. We originally began as a satellite office to E. J. Plesko & Associates, Inc., a development company in Madison, Wisconsin and soon began focusing solely on senior housing. In 1986 we became SilverCrest Properties which more accurately reflected our specialization in senior housing development and management. Over the years, SilverCrest has established a focus in “Wellness” for its residents that continues to set itself apart from the competition.

SilverCrest prides itself in maintaining a dedicated staff that makes a difference in the lives of the seniors we service by practicing our Core Values of R.E.S.P.E.C.T. which is an acronym that stands for the following:

R – Resident First
E – Equity
S – Safety and Security
P – Professionalism
E – Enriching Lives, Energy and Enthusiasm
C – Community
T – Team Work

Through this Resident First mindset, SilverCrest continues to develop and manage “Senior Communities of Excellence” that focuses on our resident’s total health through its Wellness Centers in key communities.

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